America Decides 2024

The goal was to create a brand identity that not only resonated with Stuff’s existing audience but also delivered an informative, instant, and visually engaging experience.

By building on Stuff’s established brand and adding depth through layered elements and dynamic graphics, we developed a comprehensive live-streaming package. This included a bold, recognizable logo and a modern yet familiar visual style that reinforced brand recognition and retained viewership.

Additionally, we designed a streamlined workflow that optimized promotional content for the one-day special pre-launch, ensured a seamless recording pipeline with real-time data integration, and enabled a smooth rollout across online and social media platforms throughout the day.